Baby Gap
The third and final store that I visited was Baby Gap in Sherman
Oaks. This retail company is very much internationally spread and was found in
August 21, 1969 at San Francisco, California, US. The founders if Gap is Donald
Fisher and Doris F. Fisher. Gap incorporations had 3,263 locations worldwide as
of 2012 and are still expanding. The overall revenue of Gap incorporation made
15.7 billion dollars as of 2012. Gap has six divisions one is Gap its self, Banana
Republic, Old Navy, Piperlime, Athleta and Intermix. Gap is concentrated in
clothing and accessories that are mid-priced. They have a separate store for kids
that’s named “Baby Gap.”
The final store that I visited was baby Gap. This store was full of children’s clothing. All you see is moms and dads walking inside either with their kinds or without them. Pacos theory of the decompressions zone was not too accurate in baby Gap. When the parents were walking without their kinds they would slightly stop at the decompression zone and pay attention to the clothing. Unfortunately when they are with their kids they don’t stop at all in the decompression zone they just zoom by and see what the rest of the store has to offer. The invariant right also worked at baby Gap because the parents would just walk in and start shopping from the right side of the store then end with the left or not even go to the left sometimes. Although the petting worked very well because in baby Gap the moms love feeling the clothing before letting the kids wear it. The parents want to make sure the material is right for their children therefore, the petting worked very well. In baby Gap there is more than a fifty percent chance that the parent might buy the clothing they pet. Lastly the butt brush theory. From what I have seen in the store the butt brush theory did not play a huge deal in baby Gap. The parents were not taking their time to look for clothing, they were shopping fast and for that reason they were not paying attention to anything else that was accidently touching them.